© Emily Macrae 2011
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NINE LIVES

Research project and
book design

As part of a self-initiated project to investigate how the older generations are affected by the huge changes in the way we communicate, I sat down with nine people who could give me a first-hand account of the societal and cultural developments throughout their lifetimes. They shared their stories with me and answered eight questions.

A limited run of fifteen books was published and distributed to the contributors and their families. One daughter wrote, "I have found out more about my own dad than I have ever known – especially about the war as he never would talk about it."






TOPSHOP FASHION LATES

Coming soon





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DOUBLESHOT

Brand development and
onscreen identity

Doubleshot is a production company with a can-do attitude and an innovative approach to every project. In a competitive industry, their commitment to tackle any project with confidence gives them a real point of difference.

The brand and onscreen identity communicates Doubleshot's creative approach to every job. The logo is simple and strong, and each ident is based around a play on the company name – a double paint bomb, two layers of poured liquid, a couple of ink injections, overlapping lights and two hits of a stamp.

Designed with the team at Everything.




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MULBERRY

Autumn Winter 2012
Fashion Week

Mulberry’s Autumn Winter 2012 collection was inspired by Where the Wild Things Are; both the picture book by Maurice Sendak and Spike Jonze’s film adaptation. A colour palette of black and gold, furry textures and strange creatures lent an air of darkness and mystery to the Fashion Week celebrations.

Heavy black blind debossed cards were dipped into liquid metal paint to create the Fashion Week dinner invitations. The illustrated texture represents the fur of the Mulberry monster – the Autumn Winter 2012 mascot. Guests at the show and dinner were treated to mysterious gold foiled masks and a box of chocolate monster truffles. The waiters wore black Converse shoes dipped in liquid metal paint, gold foiled T-shirts and flocked monster print aprons.




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BODEGA

Research project and
book design

There are few records of Wellington’s original Bar Bodega, a somewhat grungey icon of New Zealand music history. By adapting archaeological methods to a design methodology, historical fragments were pieced together to build a visual representation. A number of people with differing connections to the bar were interviewed, and their experiences recorded. For visual documentation, old promotional posters and other ephemera were donated, including a collection of unseen photographs.

Many thanks to Horst Puschmann for kindly providing images of the bar.

This project received an award in the New Zealand Best Design Awards.




 
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